Ordinance No. (V-26) Master of Fine Arts (M.F.A.)

Faculty of Fine Arts & Fashion Design

Ordinance No. (V-26)

Master of Fine Arts (M.F.A.)

(Approved by Academic Council for the year 2018-2019)

SWAMI VIVEKANAND SUBHARTI UNIVERSITY

MEERUT

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

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Ordinance Related to Master of Fine Arts

1. Introduction

Faculty of Fine Arts & Fashion Design has been established in 2009 under Swami Vivekanand

Subharti University (SVSU), Meerut with the vision, „„To be a National Player in Technical,

Professional and Higher Learning with emphasis on Service and Sanskaar‟‟.

Mission to establish the NBSCFF was specifically centralized to focus on:

„„To develop the framework for effectively conducting various educational and research

programmes of the highest standards so as to produce confident, self- reliant, and responsible

youth for the society and eminent professionals for government, industry and business.‟‟

Master of Fine Arts (M.F.A.)

i. Programmer Objectives:

 This course is related for advance training in Art World. The objective of the

teaching programmes at all levels is to achieve overall refinement of the student

perception not confined to the skills of the profession alone but also to create the

right kind of intellect as well as emotional cultivation to composite creativity and

thoughts.

 The programme of post graduate studies in Applied Art is designed to emphasize

upon the professional aspects. The main concern of training in Graphic Arts is

aesthetic sensitization, and to understand the problems of communication as well

as transfer graphically of the information receive and analyzed. It is aimed for

further development in the knowledge of design and of skills acquired during

undergraduate studies.

 The curriculum in planned to further enhance the skills of the artist while

encouraging personal growth based on research in various styles of painting and

the related technology. The Composition, Portraiture & Mural specializations of

painting focuses on the exploration of two-dimensional areas. Students have the

opportunity to encounter a variety of techniques and media of watercolor, acrylic

and oil painting. Communication skills are developed through periodical critiques.

Historical and contemporary examples are presented and discussed in class,

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

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resulting in a thorough investigation within the concentration. Students leave the

program with a portfolio of work that can lead to the beginning of a career as a

studio artist or to opportunities for employment in the art world.

 Students post graduating with a concentration in Sculptural practices will have the

confidence and ability to manipulate new and existing materials with various

methods and conceptual approaches to create works of art. This confidence is

gained through working with wood, metal, plaster and other media with hands-on

experience and a wide range of hand and power tools. In critique, students develop

skills to examine, discuss and improve their work and the work of their peers.

Advanced assignments introduce kinetic, interactive and public-based artwork and

their unique demands, expanding the notions of what and where sculpture can be.

Through projects and individual exploration, training in the wood and metal shops

and the development of creative problem solving, their skills sharpen and become

applicable to their artwork as well as practical applications.

 Achievement of formal and technical proficiency in the medium(s) of choice.

 Conceptual development of ideas and issues supporting creative research.

 Ability to locate the work verbally and in writing in the context of contemporary

critical and art historical thought.

 Record of exhibiting work in the professional world and awareness of and

preparation for teaching opportunities and professional practices.

 Advanced level of proficiency and continued development of technical skills in

chosen medium(s).

 Conceptual development of ideas and issues supporting creative work and practice.

 Ability to articulate the significance of the work verbally and in writing.

 Understanding of art history and art criticism.

ii. Programme Outcome:

Students will develop a strong foundation in the visual arts through the study of concepts,

skills and vocabulary which will enable them to create and understand art as a means of

visual expression and communication. Emphasis shall be placed on the appreciation,

understanding and practice of art and design including:

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

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 Presentation of student's artwork meets professional standards and expectations.

 Student artwork demonstrates proficiency with use of chosen media and indicates a

breadth of materials experience.

 Student work demonstrates competence and understanding of color, line, shape,

form, etc.and composition.

 Student work has a unique quality with creative elements, demonstrates risk

taking, imagination and innovation.

 Student work has a cohesive and unified quality regarding technical and advanced

conceptual issues.

 Subject matter explored indicates artistic development appropriate to senior-level

studio course work.

 Student work demonstrates ability to problem solve, think critically, and create

strong visual concepts.

 Student work demonstrates both conventional and unconventional typographic

skills.

 Student work demonstrates an ability to use the principles and elements of graphic

design.

 Student work demonstrates technical proficiency in the use of professional design

software packages.

 Student work demonstrates ability to document work through professional level

portfolio of work.

 Students will demonstrate ability to articulate the historical, contemporary, and

individual contexts of their studio art projects.

 Students will demonstrate ability to complete a comprehensive body of self-

directed studio/graphic design work consistent with individual conceptualization.

 Students will demonstrate ability to organize and hang individualized senior

exhibition project according to professional gallery standards.

 Students will demonstrate ability to assemble a digital portfolio of their studio

artwork according to professional standards.

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

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2. Rules & Regulations for Admission in MFA:

2.1 Candidates seeking admission to M.F.A. course must be passed B.F.A. in relevant

specialization of 4 years duration with division and percentage in aggregate and in the

connected subject as required in the admission rules. Method of selection for B.F.A.

Student the candidates will be required to appear before an Assessment Committee along

with a portfolio of practical work and for viva of the programme of study submitted.

2.2 Those students who want to take admission and they have the degree of three years B.A.

course, they can apply only for painting or Applied Art stream with the terms of Interview

then candidature will accepted on the basis of merit list, or those students who have

advanced diploma along with UG course, they can also take admission in M.F.A.

2.3 The reservation and relaxation for SC/ST/OBC/PWD and other categories shall be as per

the rules of the central Government/ State Government, whichever is applicable.

2.4 The entire programme has to be completed within a maximum of six years from the date

of original admission in the programme.

3. Curriculum/Structure of Programe of MFA:

3.1 The programme shall be spread over two academic years, spread over four semesters

comprising actual teaching for minimum 90 days in each semester. Presently specialized

course are available in the following subject any of which one selected by a student:-

i) Painting

ii) Applied Art

iii) Sculpture

3.2 The programme focuses on the following aspects:

i) Competence

ii) Entrepreneurship

iii) Skill Development

iv) Value Added Courses

v) Extra Curricular Activities

3.3 The academic calendar shall be as follows:-

I & III Semesters

Session - 1st Aug. to 30th Nov, Exam - 1st Dec. to 15 Dec

II & IV Semesters

Session - 1st Jan. to 10th May, Exam - 1st May. to 15 May

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

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3.4 Table of this programme structure under CBCS from the academic year 2018-19

Course Code

Course

Type

Teaching Load per

Week

Credit

Marks

Total

Marks

L

T

P

Total

Continuo

us

Compreh

ensive

Assess

ment

(CCA)

End

Semester

Examina tion

(ESE)

Semester – I (Applied Art)

MFA-101(A)CF1

Basic

Advertising

Management &

Branding-I

Compulsory

Foundation

2

-

2

30

70

100

MFA-102(A)CC1

Advertising &

Marketing

Research-I

Core Theory

2

-

2

30

70

100

MFA-103 (A)CC2

Applied

Specialization-

Graphic

Designing /

Animation /

Illustration -I

Core

Practical

-

24

12

30

70

100

MFA-104(A)SC1

Project Report

& Viva- Voce

Satisfactory

Compulsory

2

-

2

60

140

200

MFA-105 (A)GE1

Basics of

computer

Application

(Adobe

Photoshop/

CorelDraw)

Generic

Elective

-

4

2

30

70

100

20

180

420

600

Semester - II (Applied Art)

MFA-201 (A)CF2

Basic

Advertising

Management &

Branding-II

Compulsory

Foundation

2

-

2

30

70

100

MFA-202 (A)CC3

Advertising &

Marketing

Research-II

Core Theory

2

-

2

30

70

100

MFA-203 (A)CC4

Applied

Specialization-

Graphic

Designing /

Animation /

Illustration-II

Core

Practical

-

24

12

30

70

100

MFA-204 (A)SC2

Project Seminar

Satisfactory

Compulsory

2

-

2

60

140

200

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

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MFA-205 (A) GE2

Advanced

Computer

Application

(Adobe

Photoshop/

Corel Draw)

Generic

Elective

-

4

2

30

70

100

20

180

420

600

Semester – III (Applied Art)

MFA-301 (A) CF3

Advance

Advertising

Management &

Branding-I

Compulsory

Foundation

2

-

2

30

70

100

MFA- 302 (A) CC5

Advertising &

Business

Organization-I

Core Theory

2

-

2

30

70

100

MFA-303 (A) CC6

Applied

Specialization-

Graphic

Designing /

Animation /

Illustration -III

Core

Practical

-

24

12

30

70

100

MFA-304 (A) SC3

Dissertation &

Viva-Voce

Satisfactory

Compulsory

5

-

5

60

140

200

MFA-305 (A) OE1

Visualization -I

Open

Elective

-

4

2

30

70

100

23

180

420

600

Semester - IV (Applied Art)

MFA-401(A)CF4

Advance

Advertising

Management &

Branding-II

Compulsory

Foundation

2

-

2

30

70

100

MFA-402 (A)CC7

Advertising &

Business

Organization-II

Core Theory

2

-

2

30

70

100

MFA-403 (A)CC8

Applied

Specialization-

Graphic

Designing /

Animation /

Illustration-IV

Core

Practical

-

24

12

30

70

100

MFA-404 (A)SC4

Dissertation

Seminar

Satisfactory

Compulsory

5

-

5

60

140

200

MFA-405 (A)OE2

Visualization-II

Open

Elective

-

4

2

30

70

100

23

180

420

600

Semester – I (Painting)

MFA-101(P)CF1

Methods &

Materials-I

Compulsory

Foundation

2

-

2

30

70

100

MFA-102 (P/S)

CC1

20

th

Century

Art –I

Core Theory

2

-

2

30

70

100

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

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MFA-103 (P) CC2

Painting

Specialization-

Composition/Po

rtraiture/Mural

Design I

Core

Practical

-

24

12

30

70

100

MFA-104(P)SC1

Project Report

& Viva- Voce

Satisfactory

Compulsory

2

-

2

60

140

200

MFA-105 (P)GE1

Basics of

Computer

Application

Generic

Elective

-

4

2

30

70

100

20

180

420

600

Semester - II (Painting)

MFA-201 (P) CF2

Methods &

Materials-II

Compulsory

Foundation

2

-

2

30

70

100

MFA-202 (P/S)CC3

20

th

Century

Art -II

Core Theory

2

-

2

30

70

100

MFA-203 (P) CC4

Painting

Specialization-

Composition/Po

rtraiture/Mural

Design II

Core

Practical

-

24

12

30

70

100

MFA-204 (P)SC2

Project Seminar

Satisfactory

Compulsory

2

-

2

60

140

200

MFA-205 (P)GE2

Advanced

Computer

Application

(Photoshop)

Generic

Elective

-

4

2

30

70

100

20

180

420

600

Semester – III (Painting)

MFA-301 (P) CF3

Methods &

Materials-III

Compulsory

Foundation

2

-

2

30

70

100

MFA- 302 (P/S)

CC5

Art Criticism-I

Core Theory

2

-

2

30

70

100

MFA-303 (P) CC6

Painting

Specialization-

Composition/Po

rtraiture/Mural

Design III

Core

Practical

-

24

12

30

70

100

MFA-304 (P) SC3

Dissertation &

Viva- Voce

Satisfactory

Compulsory

5

-

5

60

140

200

MFA-305 (P) OE1

Basics of

Landscape

Open

Elective

-

4

2

30

70

100

23

180

420

600

Semester - IV (Painting)

MFA-401(P) CF4

Methods &

Materials-IV

Compulsory

Foundation

2

-

2

30

70

100

MFA-402 (P/S)CC7

Art Criticism-II

Core Theory

2

-

2

30

70

100

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

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MFA-403 (P) CC8

Painting

Specialization-

Composition/Po

rtraiture/Mural

Design IV

Core

Practical

-

24

12

30

70

100

MFA-404 (P) SC4

Dissertation

seminar

Satisfactory

Compulsory

5

-

5

60

140

200

MFA-405 (P) OE2

Outdoor

Landscape

Open

Elective

-

4

2

30

70

100

23

180

420

600

Semester – I (Sculpture)

MFA-101(S) CF1

Methods &

Materials-I

Compulsory

Foundation

2

-

2

30

70

100

MFA-102 (P/S)

CC1

20

th

Century

Art -I

Core Theory

2

-

2

30

70

100

MFA-103 (S)CC2

Sculpture

Specialization-

Creative

Sculpture/Portra

iture/Mural-I

Core

Practical

-

24

12

30

70

100

MFA-104(S)SC1

Project Report

& Viva- Voce

Satisfactory

Compulsory

2

-

2

60

140

200

MFA-105 (S)GE1

Basics of

Computer

Application

Generic

Elective

-

4

2

30

70

100

20

180

420

600

Semester - II (Sculpture)

MFA-201 (S)CF2

Methods &

Materials-II

Compulsory

Foundation

2

-

2

30

70

100

MFA-202 (P/S)CC3

20

th

Century

Art –II

Core Theory

2

-

2

30

70

100

MFA-203 (S)CC4

Sculpture

Specialization-

Creative

Sculpture/Portra

iture/Mural- II

Core

Practical

-

24

12

30

70

100

MFA-204 (S)SC2

Project Seminar

Satisfactory

Compulsory

2

-

2

60

140

200

MFA-205 (S)GE2

Advanced

Computer

Application

(Photoshop)

Generic

Elective

-

4

2

30

70

100

20

180

420

600

Semester – III (Sculpture)

MFA-301 (S)CF3

Methods &

Materials-III

Compulsory

Foundation

2

-

2

30

70

100

MFA- 302

(P/S)CC5

Art Criticism-I

Core Theory

2

-

2

30

70

100

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

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MFA-303 (S)CC6

Sculpture

Specialization-

Creative

Sculpture/Portra

iture/Mural

Design-III

Core

Practical

-

24

12

30

70

100

MFA-304 (S)SC3

Dissertation &

Viva-Voce

Satisfactory

Compulsory

5

-

5

60

140

200

MFA-305 (S)OE1

Basics of

pottery

Open

Elective

-

4

2

30

70

100

23

180

420

600

Semester – IV (Sculpture)

MFA-401(S) CF4

Methods &

Materials-IV

Compulsory

Foundation

2

-

2

30

70

100

MFA-402 (P/S)

CC7

Art Criticism-II

Core Theory

2

-

2

30

70

100

MFA-403 (S)CC8

Sculpture

Specialization-

Creative

Sculpture/Portra

iture/Mural-IV

Core

Practical

-

24

12

30

70

100

MFA-404 (S)SC4

Dissertation

seminar

Satisfactory

Compulsory

5

-

5

60

140

200

MFA-405 (S)OE2

Advanced

Pottery

Open

Elective

-

4

2

30

70

100

23

180

420

600

3.5 List of all Courses under different categories for MFA Painting Programme

Course Type

Course Code

Course Name

Compulsory Foundation

MFA-101(P)CF1

Methods & Materials-I

MFA-201 (P)CF2

Methods & Materials-II

MFA-301 (P)CF3

Methods & Materials-III

MFA-401(P)CF4

Methods & Materials-IV

Core Course (Theory)/

Practicals

MFA-102(P/S)CC1

20

th

Century Art –I

MFA-103 (P)CC2

Painting Specialization-

Composition/Portraiture/Mural

Design I

MFA-202 (P/S)CC3

20

th

Century Art -II

MFA-203 (P)CC4

Painting Specialization-

Composition/Portraiture/Mural

Design II

MFA- 302 (P/S)CC5

Art Criticism-I

MFA-303 (P)CC6

Painting Specialization-

Composition/Portraiture/Mural

Design III

MFA-402 (P/S)CC7

Art Criticism-II

MFA-403 (P)CC8

Painting Specialization-

Composition/Portraiture/Mural

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

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Design IV

Satisfactory Compulsory

Paper

MFA-104(P)SC1

Project Report & Viva- Voce

MFA-204 (P)SC2

Project Seminar

MFA-304 (P)SC3

Dissertation & Viva- Voce

MFA-404 (P)SC4

Dissertation seminar

Generic Elective

MFA-105 (P)GE1

Basics of Computer Application

MFA-205 (P)GE2

Advanced Computer Application

(Photoshop)

Open Elective

MFA-305 (P)OE1

Basics of Landscape

MFA-405 (P)OE2

Outdoor Landscape

3.6 List of all Courses under different categories for MFA Applied Art Programme

Course Type

Course Code

Course Name

Compulsory

Foundation

MFA-101(A) CF1

Basic Advertising Management & Branding-I

MFA-201 (A) CF2

Basic Advertising Management & Branding-II

MFA-301 (A) CF3

Advance Advertising Management & Branding-I

MFA-401(A) CF4

Advance Advertising Management & Branding-II

Core Course

(Theory)/ Practicals

MFA-102(A) CC1

Advertising & Marketing Research-I

MFA-103 (A) CC2

Applied Specialization- Graphic Designing /

Animation / Illustration -I

MFA-202 (A) CC3

Advertising & Marketing Research-II

MFA-203 (A) CC4

Applied Specialization- Graphic Designing /

Animation / Illustration-II

MFA- 302 (A)

CC5

Advertising & Business Organization-I

MFA-303 (A) CC6

Applied Specialization- Graphic Designing /

Animation / Illustration -III

MFA-402 (A) CC7

Advertising & Business Organization-II

MFA-403 (A) CC8

Applied Specialization- Graphic Designing /

Animation / Illustration-IV

Satisfactory

Compulsory Paper

MFA-104(A) SC1

Project Report & Viva- Voce

MFA-204 (A) SC2

Project Seminar

MFA-304 (A) SC3

Dissertation & Viva-Voce

MFA-404 (A) SC4

Dissertation Seminar

Generic Elective

MFA-105 (A) GE1

Basics of computer Application (Adobe

Photoshop/Corel Draw)

MFA-205 (A) GE2

Advanced Computer Application (Adobe

Photoshop/ CorelDraw)

Open Elective

MFA-305 (A) OE1

Visualization -I

MFA-405 (A) OE2

Visualization-II

3.7 List of all Courses under different categories for MFA Sculpture Programme

Course Type

Course Code

Course Name

Compulsory

MFA-101(S)CF1

Methods & Materials-I

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

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Foundation

MFA-201 (S)CF2

Methods & Materials-II

MFA-301 (S)CF3

Methods & Materials-III

MFA-401(S)CF4

Methods & Materials-IV

Core Course (Theory)/

Practicals

MFA-102(P/S)CC1

20

th

Century Art -I

MFA-103 (S)CC2

Sculpture Specialization- Creative

Sculpture/Portraiture/Mural-I

MFA-202 (P/S)CC3

20

th

Century Art –II

MFA-203 (S)CC4

Sculpture Specialization- Creative

Sculpture/Portraiture/Mural- II

MFA- 302 (P/S)CC5

Art Criticism-I

MFA-303 (S)CC6

Sculpture Specialization- Creative

Sculpture/Portraiture/Mural Design-III

MFA-402 (P/S)CC7

Art Criticism-II

MFA-403 (S)CC8

Sculpture Specialization- Creative

Sculpture/Portraiture/Mural-IV

Satisfactory

Compulsory Paper

MFA-104(S)SC1

Project Report & Viva- Voce

MFA-204 (S)SC2

Project Seminar

MFA-304 (S)SC3

Dissertation & Viva-Voce

MFA-404 (S)SC4

Dissertation seminar

Generic Elective

MFA-105 (S)GE1

Basics of Computer Application

MFA-205 (S)GE2

Advanced Computer Application

(Photoshop)

Open Elective

MFA-305 (S)OE1

Basics of pottery

MFA-405 (S)OE2

Advanced Pottery

4. Examination and Evaluation:

4.1 Attendance:

The students are expected to attend all the classes and should not have less than 75%

attendance in theory as well as in practical classes, wherever held, to be become eligible to

appear for the university examination. Short fall in attendance can, however be condoned

in deserving cases to the extent of 10% by the Principal. If the short fall in more than

10% but no more than 15%, the Principal may recommend deserving cases to the Vice

Chancellor for condensation. The order of the Vice Chancellor in this regard shall be final.

4.2 Examination:

All courses offered by MFA under NBSCFF program will have an evolution system

within two components as:

1. Continues comprehensive assessment (CCA) accounting for 30% of the final grade

that the student gets in a course, and

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

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2. End- Semesters examination (ESE) Accounting for the reaming 70% of the final

grade that the student gets in a course.

A student will have to pass both components i.e. CCA and ESE Separately to

become eligible to be declared successful in a course.

4.2.1 Continuous Comprehensive Assessment (CCA):

Continuous comprehensive assessment (CCA) will be of 30 marks comprised:

4.2.1.1 Midterm Written Test/Practical including in between snap test if any shall

carry 20 marks independently in each subject.

4.2.1.2 A maximum of 10 marks in each subject shall be awarded for attending

classes (Theory/Practical) as per the following norms:

Note: Marks for attendance; below 50%= zero (0); 50%=1 marks; 51 - 59.99% = 2 Marks; 60 -

64.99% = 3 Marks; 65 - 69.99% = 5 Marks; 70 -74.99% = 7 Marks; 75 - 79.99% = 8 Marks; 82 -

84.99% = 9 Marks; 85 -100% = 10 marks

4.2.2 End Semester Examination (ESE):

4.2.2.1 The reaming 70% of the final grade of the student in a course will be assists

on the basis of an end semester examination (ESE) that will be for 3Hrs

duration for theory paper and required duration for practical subjects and

will cover the entire syllabus of the course.

4.2.2.2 The question paper of the ESE will be got set by the controller of

examination (COE) of the Swami Vivekananda Subharti University

(SVSU) by a selected faculty panel.

4.2.2.3 There shall be a written and a practical examination at the end of a

semester in which total 2 practical‟s will carry 200 marks, one paper of

Project Report &/Dissertation will carry 200 marks and 2 theory papers

will carry 200 marks.

4.2.2.4 Copying in any way whatsoever shall be called cheating and shall

disqualify the student from the whole examination.

4.2.2.5 Misbehavior by a candidate with any examination staff would fetch penalty

of cancellation of his candidature and he will be debarred for the next two

semester examination. A fine, which may extend to Rs. 5000/-, may also be

imposed at the discretion of examination committee.

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

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4.3 Paper Setting, Evaluation and Result:

4.3.1 There shall be at least 60 % external papers setters and 40 % internal examiners for

evaluation of answer books.

4.3.2 Examination results shall be prepared at the end of academic year by taking into

account the marks obtained in both the semesters.

(a) A candidate shall be declared as passed at the end of an academic year if

he/she secures minimum 20% marks in Internal Exam 50% marks in

External Exam paper.

(b) If a student fails to secure 50 % marks in more than two papers of the

academic year he will have to take academic and re-back pass marks in

such papers along with the subsequent regular examinations for the

relevant semester.

(c) Specialization mark sheet will be provided separately in I & II year. The

marks of all two years will be added or + in final year mark sheet.

4.3.3 If a student fails in only one paper in a semester by not more than 5 marks, he/she

will be declared pass with grace (PWG) which, however, will not be added to the

aggregate.

5. Evaluation under Grading Assessment:

The minimum grade/grade point required to pass each paper in a semester examination under

CBCS shall be grade D/ grade point 4 in each theory paper/ Practical/Projects (Wherever

Applicable) in external examination and internal assessment separately.

5.1 Calculation Criteria:

To implement the following grading system, the colleges/ campuses shall uses the

following UGC recommend 10 point grading system as:

Marks (%)

Letter Grades

Grade Points(G)

85-100

A++ (Outstanding)

10

75 to < 85

A+ (Excellent)

9

70 to < 75

A (Very Good)

8

65 to < 70

B+ (GOOD)

7

60 to < 65

B (Above Average)

6

50 to < 60

C (Average)

5

40 to < 50

D (Pass)

4

0 to < 40

F (Fail)

0

AB (Absent)

0

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

Page 14 of 60

5.2 Computation of SGPA and CGPA:

(Si)= $(Ci x Gi)/ $ Ci, where Ci is the number of credits of the ith course and Gi is the grade

point scored by the student in the ith course.

CGPA = $ (Ci x Si) / $ Ci where Si is the SGPA of the ith semester and Ci is the total number of

credits in that semester.

The SGPA and CGPA shall be rounded off to 2 decimal points and reports in the transcripts.

6. Power to Modify:

In the event of any emergent situation, if any deviation is considered necessary, the Vice

Chancellor is authorized to modify the Ordinance, subject to subsequent ratification by the

Executive Council.

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

Faculty of Fine Arts & Fashion Design

SWAMI VIVEKANAND SUBHARTI UNIVERSITY

MEERUT

(Approved by Academic Council for the year 2018-2019)

Syllabus

Master of Fine Arts (M.F.A.)

Page 15 of 60

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

Page 16 of 60

GE1

MFA - Applied Art

1

st

year (I

st

Semester)

Name of Paper: - Basics of computer Application (Adobe Photoshop / Corel Draw)

Paper code: - MFA (A)

Total Credits: - 4

Per week Hrs: -8

Total Hrs: -96 Max Marks: -100

Block

No.

Topic /contents

analysis

Objective

Method

of

teaching

Out Come

Duration

1.

Discuss about

the basics

Concept of

Software's using

in advertising

field in

academically.

To understand the developing

of campaigning in the field of

advertising with some

creative effects for making

Graphic designing interesting

as well as attractive.

Lectures

To gain basic

knowledge about

the software

awareness for

creating idea

digitally as well.

96 hrs

CC2

MFA - Applied Art

1

st

year (I

st

Semester)

Name of Paper: - Applied specialization (Graphic Designing)

Paper code: - MFA (A)

Total Credits: - 12

Per week Hrs: -24

Total Hrs: - 288 Max Marks:-100

Block

No.

Topic/Content

Analysis

Objective

Method of

Teaching

Out Come

Duration

1.

Discuss about the

basics concept for

developing poster ,

hoarding Press Ads

with related

accessories with the

new ideas for

campaigning through

To understand

the development

process of

making

campaigning

attractive for

advertising field.

Demonstration,

Lecture

To gain the advance

knowledge about

the innovated &

integrated

marketing

campaign for

promoting any

product or any kind

288 hrs

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

Page 17 of 60

symbols, signs,

graphic designs

Visuals , photography

etc.

of services.

CC2

MFA - Applied Art

1

st

year (I

st

Semester)

Name of Paper: - Applied specialization (Animation/ Illustration)

Paper code: - MFA (A)

Total Credits: - 12

Per week Hrs: -24

Total Hrs: -288 Max Marks:- 100

Block

No.

Topic/Content

Analysis

Objective

Method of

Teaching

Out Come

Duration

1.

Discuss about the basics

of all the compositions:

1. Human Figure

composition.

2. Story Illustration.

3. Period Composition.

4. Single & Multi-

figure Composition for

advertising in line &

colors.

To understand

the

development

process of

illustration for

advertising

field.

Demonstration,

Lecture

To gain the

advance

knowledge about

the innovated &

integrated

marketing

ampaign.

88 hrs

2.

All expression based

illustration with

understanding of story

board of TV

commercials, Feature

plans, Documentaries.

To understand

the meaning of

raise awareness

of TV

commercial

illustration story

boarding etc.

Demonstration,

Lecture

It gives knowledge

about the deliver

numerous benefits

through which the

customer know

about the product or

services.

100 hrs

3.

Adaptation of different

style & techniques of

painting and illustration

like ancient & modern

illustrations , Indian &

western illustration etc.

To understand

the clearly style

& techniques of

the ancient &

modern

illustration in

advertising

through

campaigning

also.

Demonstration,

Lecture

To gain the

knowledge about the

techniques & style of

various painting with

their unique style for

developing the

concept as well as

the power to the

concept through

illustration.

100hrs

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

Page 18 of 60

CC1

MFA - Applied Art

1

st

year (I

st

Semester)

Name of Paper: - Advertising & Marketing Research -I

Paper Code: - MFA (A)

Total Credits:- 2

Per week Hrs: -2

Total Hrs: -24 Max Marks: -100

Block

No.

Topic/Contents

Analysis

Objective

Method of

Teaching

Out Come

Duration

1.

Define

advertising, its

types & role of

advertising.

Functions,

evolution of

advertising.

To understand the

advertising has

become so big that

many people get

confused about the

differences between

marketing and

advertising.

Power point

Presentation,

put the

question,

discussion, us

the white board

To gain knowledge

of advertising

communication &

enhance the

goodwill of the

product or any

kind of services.

4 hrs

2.

Ethical issues in

advertising on

demand.

To understand the

ethical meaning of

“good conduct” or

“conduct which is

right in view of the

society and the time

period”. By

common consent,

various modes of

behaviour and

conduct are viewed

as “good” or “bad”.

Power point

Presentation,

put the

question,

discussion, use

the white board

To gain knowledge

and skilled

development of

ethical issues and

advertising on

demand

5 hrs

3.

Advertising

concepts attitude

and consumers

behaviour.

To understand

about the consumer

attitudes are a

composite of a

consumer‟s like (1)

beliefs about (2)

feelings about (3)

and behavioural

intentions toward

some object-within

the context of

marketing, usually

a brand or retail

Power point

Presentation,

discussion, put

the question,

use the white

board

To gain our

knowledge of

advertising

concepts .attitude

and consumers

behaviour

5 hrs

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

Page 19 of 60

store.

4.

Advertising

agencies its role

and function and

with its

importance

To understand

about the effective

advertising influenc

es your small

business' sales and

profitability. Advert

ising agencies offer

expertise in

designing and

implementing

promotional

campaigns.

Power point

Presentation,

discussion, put

the question,

use the white

board

To gain knowledge

about the agencies

working & its

various department

dealing to their

clients.

5 hrs

5.

Types of media

and Their

craterless.

To understand

about the media of

using in advertising

for promotion of

any product or new

launching of

product or any kind

of services.

Power point

Presentation,

discussion, put

the question,

use the white

board

To gain knowledge

of advertising

media including

print media

(books, magazines,

newspapers) TV,

movies, posters

video games, musi

c, cell phones.

5 hrs

6.

Definition of

marketing

research, its need

& scope of

marketing

research.

To understand

about the marketing

manager uses this

information to

make marketing de

cision and to

solve marketing

problems.

Identify the

consumer response

to the company's

product & know

about the

consumers' needs &

expectations.

Power point

Presentation,

discussion, put

the question,

use the white

board

To gain knowledge

about marketing

research, including

need & scope of

marketing &

marketing

problems. Identify

the consumer.

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

Page 20 of 60

CF1

MFA - Applied Art

1

st

year (I

st

Semester)

Name of Paper: - Basic Advertising Management & Branding- I

Paper code: - MFA (A)

Total Credits: - 2

Per week Hrs: -2

Total Hrs: -24 Max Marks: -100

Block

No.

Topic/Contents

Analysis

Objective

Method of

Teaching

Out Come

Duration

1.

Classification of

Advertising

In this

Advertising, the

promotion of a

company's

products and

services though

different mediums.

Power point

Presentation put

the question,

Discussion, use the

white board.

Knowledge of

advertising

promotion with

its different

level.

4 hrs

2.

Classification of

Target Audience &

Geographical Area

covered with diff

medium of

communication.

It refers to a

particular group of

people that each

advertisement aim

s to communicate

Power point

Presentation, put

the question,

Desiccation, us the

white board.

Knowledge And

skilled

Development of

Marketing ,

5 hrs

3.

Different types of

Markets-

Consumer /

Reseller/Industrial/

government &

International

Markets.

It refers to get

knowledge about

the promoting &

growing of brand

recognition and aw

areness.

Power point

Presentation,

Desiccation, put

the question, us the

white board.

Gain our

Knowledge of

different types of

market for

advertising.

5 hrs

4.

Product Life Cycle

& Pricing

Strategies with the

relation between

product &

advertising

Product life cycle

is the progress

from when it is

created to when it

is discontinued for

the promotion of

sale of any product

or service.

Power point

Presentation put

the question,

Discussion, use the

white board.

Gain knowledge

about the

Product life

cycle helps

business owners

manage sales,

determine prices,

predict

profitability

5 hrs

5.

Introduction with

Copy Testing

Strategies

It refers to get

knowledge about

the advertisement's

effectiveness

Power point

Presentation put

the question,

Discussion, use the

To get

knowledge about

the company to

understand

5 hrs

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

Page 21 of 60

based on consumer

responses,

feedback, and

behaviour.

white board.

whether an

carries a strong-

enough

message.

SC1

MFA - Applied Art

1

st

year (I

st

Semester)

Name of Paper: - Project Report & Viva

Paper code: - MFA (A)

Total Credits: -

Per week Hrs: -

Total Hrs: - Max Marks: -100

Block

No.

Topic/Contents

Analysis

Objective

Method of

Teaching

Out Come

Duration

1.

Prepared project

report related to the

campaigning done

by the students, to

be prepared under

the supervision of

guide, maximum 20

typed pages for

presenting the and

discussion with the

examiner panel.

To understand

the developing of

campaigning in

the field of

advertising with

some creative

effects for

making Graphic

designing

interesting as

well as attractive.

Lectures

To gain advance

knowledge

SC2

MFA - Applied Art

1

st

year (II Semester)

Name of Paper: - Project Seminar

Paper code: -MFA (A) -

Total Credits:-

Per week Hrs:-

Total Hrs:- Max Marks:-100

Objective: - Discuss the research work for making the project report related to the campaigning for

developing the habits of searching material & developed writing skills as well as for advertising field.

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

Page 22 of 60

Block

no.

Topic /contents

analysis

Objective

Method of

Teaching

Out Come

Duration

1.

Prepared project

report with

presentation of 20

slides related to

any one of the

campaigning done

by the students, to

be prepared under

the supervision of

guide, for

presenting it and

discuss with the

examiner panel.

To understand the

developing of

campaigning in

the field of

advertising with

some creative

effects for

making Graphic

designing

interesting as

well as

attractive.

PPT Presentation

& Lectures

To gain advance

knowledge

CF2

MFA - Applied Art

1

st

year (II Semester)

Name of Paper: - Basic Advertising Management & Branding- II

Paper code: - MFA (A)

Total Credits: - 2

Per week Hrs: -2

Total Hrs: -24 Max Marks: -100

Bloc

k

No.

Topic /Contents

Analysis

Objective

Method of

Teaching

Out Come

Duration

1.

Testing &

Evaluation of

Advertising

To understand the

purpose of testing is

to check whether or

not the

communications obje

ctive of a

particular advertisem

ent has been

achieved.

Power point

Presentation put

the question,

Discussion, use

the white board.

Testing of the

message which

the advertiser

wants to give to

the audience,

whether they

receive it proper

or not.

4 hrs

2.

Introduction of

packaging design

To understand that

the marketer provides

detailed information

about the outlining of

the goals of

a packaging

design project.

Power point

Presentation put

the question,

Discussion, use

the white board.

Knowledge And

skilled

Development

related to making

packaging

attractive.

5 hrs

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

Page 23 of 60

3.

Factors affecting

client-Advertising

Agencies

relationship-

Chemistry,

Communication,

Conduct &

Changes.

To understand the

creativity issues have

an impact on

customer loyalty suc

h as marketing

strategy, resources

management and

customer relationship

management.

Power point

Presentation put

the question,

Discussion, use

the white board.

Gain our

Knowledge of

different types

Advertising

agencies

department &

their relation with

their clients.

5 hrs

4.

Specialty

Advertising &

Outdoor

Advertising in

detail with its

advantages &

disadvantages

To understand the

meaning of giving

away gifts in the

form of small handy

items with the

permanent

promotional message

imprinted on them

for the target market.

Power point

Presentation put

the question,

Discussion, use

the white board.

Gain knowledge

about the

Promotion of the

managing the

sales of any

product & get

know about any

kind of Services

through outdoor

advertising.

5 hrs

5.

Introduction about

Idea Creative ,

Creative Concept

development,

Image &

advertising &

Structure of

Advertising

To understand the

significance

of creative expressio

n for children's

overall development

and learning with the

knowledge of idea

development

concept.

Power point

Presentation put

the question,

Discussion, use

the white board.

To get

knowledge about

the company to

create innovative

idea while

developing any

new product or

any kind of

services.

5 hrs

CC4

MFA - Applied Art

1

st

year (II Semester)

Name of Paper: - Applied specialization (Graphic Designing)

Paper Code: - MFA (A)

Total Credits: -12

Per week Hrs: -24

Total Hrs: -288 Max Marks: -100

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

Page 24 of 60

Block

No.

Topic/Content

Analysis

Objective

Method of

Teaching

Out Come

Duration

1.

Discuss about the

basics concept for

developing poster,

hoarding Press Ads

with related

accessories with the

new ideas for

campaigning through

symbols, signs, graphic

designs Visuals,

photography etc.

To understand the

development

process of making

campaigning

attractive for

advertising field.

Demonstration,

Lecture

To gain the

advance

knowledge about

the innovated &

integrated

marketing

campaign for

promoting any

product or any

kind of services.

288 hrs

GE2

MFA - Applied Art

1

st

year (II Semester)

Name of Paper: - Advance computer Application (Adobe Photoshop/Corel Draw)

Paper code: - MFA (A)

Total Credits: - 2

Per week Hrs: - 4

Total Hrs: - 48 Max Marks: - 100

Bloc

k

No.

Topic /Contents

Analysis

Objective

Method of

Teaching

Out come

Duration

1.

Discuss about the

tools for using in

helping the

development of the

concept of software's

in advertising field as

per academically.

To understand the

developing of

campaigning in the field

of advertising with some

creative effects for

making Graphic

designing interesting as

well as attractive.

Lectures

To gain advance

knowledge about

the software

awareness for

creating idea

digitally as well.

48 hrs

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

Page 25 of 60

CC4

MFA - Applied Art

1

st

year (II Semester)

Name of Paper: - Applied specialization (Animation/ Illustration)

Paper Code: - MFA (A)

Total Credits: - 12

Per week Hrs: -24

Total Hrs: - 288 Max Marks:- 100

Block

No.

Topic/Content Analysis

Objective

Method of

Teaching

Out Come

Duration

1.

Discuss about the basics

of all the compositions:

1. Human Figure

composition.

2. Story Illustration.

3. Period Composition.

4. Single & Multi- figure

Composition for

advertising in line &

colors.

To understand

the

development

process of

illustration

composition

for the

advertising

field.

Demonstration,

Lecture, PPT

Presentation

To gain the

advance

knowledge about

the innovated &

integrated

marketing

campaign through

illustration

process.

88 hrs

2.

All expression based

illustration with

understanding of story

board of TV commercials,

Feature planning &

Documentaries process

discuss.

To understand

the meaning of

raise awareness

of TV

commercial

illustration story

boarding etc.

Demonstration,

Lecture, PPT

Presentation

It gives knowledge

about the deliver

numerous benefits

through which the

customer know

about the product or

services.

100 hrs

3.

Adaptation of different

style & techniques of

painting & illustration like

ancient & modern

illustrations , Indian &

western illustration etc.

To understand

the clearly style

& techniques of

the ancient &

modern

illustration in

advertising

through

campaigning

also.

Demonstration,

Lecture, PPT

Presentation

To gain the

knowledge about

the techniques &

style of various

painting with their

unique style for

developing the

concept as well as

the power to the

concept through

illustration.

100 hrs

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

Page 26 of 60

CC3

MFA - Applied Art

1

st

year (II Semester)

Name of Paper:- Advertising & Marketing Research -II

Paper code:- MFA (A) -

Total Credits:- 2

Per week Hrs:-2

Total Hrs:-24 Max Marks:-100

Block

No.

Topic/Contents

Analysis

Objective

Method of

Teaching

Out come

Duration

1.

Consumer

research - its

meaning scopes,

needs, functions.

To understand about the

consumer is the person

who purchases the

goods and services.

The consumer is the

king in the market. Cons

umer research

studies consumer behavio

r. It studies

the consumer‟s needs,

wants, likes, dislikes,

attitude, age, sex,

income, location; buying

motives, etc.

Power point

Presentation,

put the

question,

desiccation, us

the white

board, class

test

To gain

knowledge

about and

skilled

development

of consumer

research media

scope need

function.

4 hrs

2.

Trade, Fairs &

Exhibition.

To understand about a

trade show is an event

where goods and services

in a specific industry are

exhibited and

demonstrated to other

businesses. Trade shows

and exhibitions can be

useful marketing tools;

however, not all

businesses benefit from

them.

Power point

Presentation,

put the

question,

desiccation, us

the white

board, class

test

To gain

knowledge

about

advertising

trades and

exhibition and

deferent types

of activities.

4 hrs

3.

Advertising

agency in

flowchart. How

agencies are

organized. How

they are paid.

Their clients and

To understand about the

Structure of an

Advertising Agency,

before you get into the

advertising business, you

need to know the basic

mechanics of how an

Power point

Presentation,

put the

question,

desiccation, us

the white

board, class

To gain

knowledge

about of

advertising

agency in

flowchart.

How agencies

4 hrs

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

Page 27 of 60

achievements etc.

contribution

towards the

society.

advertising agency

works.

test, topic

regarding

video

are organized.

How they are

paid. their

clients and

achievements

etc.

5

Advertising

agency client

relationship other

advertising

services.

To understand about the

customer relationship

management is an

enterprise-wide strategy

for presenting a single

face to the customer.

Power point

Presentation,

put the

question,

desiccation, us

the white

board, class

test, topic

regarding

video

To gain

knowledge

about of

advertizing

client

relationship

other

advertising

services.

4 hrs

6

Media planning.

function of media

planning in

advertising

setting objective

and strategy

To understand about The

Media planning is

generally outsourced to

a media agency and

entails sourcing and

selecting

optimal media platforms

for a client's brand or

product to use/ produce

action plans for

advertising campaigns

from pre-defined

marketing objectives.

Power point

Presentation,

put the

question,

desiccation, us

the white

board, class

test, topic

regarding

video

To gain

knowledge

about of media

planning,

function of

media planning

in advertising

and produce

action plans for

advertising.

4 hrs

CF3

MFA - Applied Art

2

nd

year (III Semester)

Name of Paper: - Advance Advertising Management & Branding- I

Paper Code: - MFA (A)

Total Credits:- 2

Per week Hrs:-2

Total Hrs:-24 Max Marks:-100

Block

No.

Topic/Contents

Analysis

Objective

Method of

Teaching

Out Come

Duration

1.

Advertising as

communication

& marketing

To understand the

purpose of

communication

Power point

Presentation put

the question,

Testing of the

message which the

advertiser wants to

4 hrs

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

Page 28 of 60

Communication

which the message

want to give to the

target people &

market as well.

Discussion, use the

white board.

give to the

audience, whether

they receive it

proper or not.

2.

Importance of

research in

product &

components of

the Media Plan.

To understand that

the marketer

provides which

media for

promoting the

advertising on his

own level in the

market while

media planning.

Power point

Presentation put

the question,

discussion use the

white board.

Knowledge and

skilled development

related to making

packaging

attractive.

5 hrs

3.

The cross-

media concepts,

media buying

toward

advertising

To understand the

creativity of media

in the field of

advertising for

making creative

concepts for

making advertising

attractive.

Power point

Presentation put

the question,

discussion use the

white board.

Gain our

Knowledge of

different types

Advertising

agencies

department & their

relation with their

clients.

5 hrs

4.

Advertising

Budget -

Budgeting is a

Plan,

Advertising

Budget Process

&

Administering

the budget

To understand the

Advertising

budget is a

financial document

that shows the

total amount to be

spent

on advertising.

Power point

Presentation put

the question,

Discussion, use the

white board.

Gain knowledge

about the

Promotion of the

managing the sales

of any product &

get know about any

kind of Services

through outdoor

advertising.

5 hrs

5.

Introduction

about the

market

Segmentation

with its

importance.

To understand the

process of dividing

a broad consumer

or business

market.

Power point

Presentation put

the question,

Discussion, use the

white board.

To get knowledge

about the division

of the market into

distinct groups who

have distinct needs,

wants, behaviour or

who might want

different products

and services.

5 hrs

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

Page 29 of 60

CC6

MFA - Applied Art

2

nd

year (III Semester)

Name of Paper: - Applied specialization (Graphic Designing)

Paper code: - MFA (A)

Total Credits: - 12

Per week Hrs: -24

Total Hrs: -288 Max Marks: -100

Block

No.

Topic/Content

Analysis

Objective

Method of

Teaching

Out Come

Duration

1.

Discuss about the

advance concept for

developing poster,

hoarding Press Ads

with related accessories

with the new ideas for

campaigning through

symbols, signs, graphic

designs Visuals,

photography etc.

To understand the

development

process of making

campaigning

attractive for

advertising field &

it should be smart,

specific,

measurable,

achievable, realistic

and timely.

Demonstration,

Lecture

To gain the

advance

knowledge

about the

innovated &

integrated

marketing

campaign for

promoting any

product or any

kind of services.

288 hrs

OE1

MFA - Applied Art

2

nd

year (III Semester)

Name of Paper: - Visualization-I

Paper code: - MFA (A)

Total Credits: - 2

Per week Hrs: - 4

Total Hrs: - 48 Max Marks: -100

Block

No.

Topic/Content

Analysis

Objective

Method of

Teaching

Out Come

Duration

1.

Full- fledged

advertising

campaign for an

established product

or new launched in

the market.

To understand the

graphic designers

work as a core

personnel for a

marketing or

promotional

department.

Demonstration,

Lecture

To gain the

knowledge about

the integrated

marketing

campaign will

create a unified

marketing strategy.

16 hrs

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

Page 30 of 60

2.

Preparing a complete

layout of newspapers

Ads, Magazines

Ads, Posters &

Hoarding with their

related accessories

&3D counter display

related topics as well.

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

Page 38 of 60

OE2

MFA - Applied Art

2

nd

year (IV Semester)

Name of Paper:- Visualization-II

Paper Code:- MFA (A)

Total Credits:- 2

Per week Hrs:-4

Total Hrs:-48 Max Marks:-100

Block

No.

Topic/Content

Analysis

Objective

Method of

Teaching

Out Come

Duration

1.

Advance & with lots

of innovated ideas

with full- fledged

advertising campaign

for an established

product or new

launched in the

market.

To understand the

development

process of

maintaining the

brand images in

the target

marketing.

Demonstration,

Lecture

To gain the

advance

knowledge about

the innovated &

integrated

marketing

campaign.

8 hrs

2.

Preparing a complete

layout of newspapers

Ads, Magazines Ads,

Posters & Hoarding

with their related

accessories &3D

counter display related

to the topic chosen

Study of measuring

and setting the copy

for visual layouts &

photographic visuals.

To understand the

meaning of raise

awareness of your

company, product,

or service within a

clearly identified

target market,

communicate the

benefits of your

product or service.

Demonstration,

Lecture

It gives knowledge

about the deliver

numerous benefits.

Not only will it

boost sales and

profits, but it will

also increase brand

loyalty,

20 hrs

3.

A complete

advertising campaign

for an entirely new

product or existing

product & any social

services or tourism as

a topic taken for

campaigning.

To understand the

clearly identified

target market for

the audience &

communicate the

benefits of your

product or service.

Demonstration,

Lecture

To gain the

knowledge about the

Stronger voice and

wider reach: making

a campaign known

more widely, and

enhancing its

credibility both with

the target audience

and potential

supporters.

20 hrs

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

Page 39 of 60

CC1

MFA- Painting/ Sculpture

1

st

year (1

st

Semester)

Name of Paper -20

th

Century Art -1

Paper Code – MFA- (P) 101, CC1

Credit: - 2

Per week hrs:- 2

Total hrs:- 24 Max Marks: 100

Block

No.

Topic/Content

Analysis

Objective

Method of

Teaching

Outcome

Duration

1.

Fauvism

Henri Matisse

Andre Derain

Contrast the

characteristics of

Fauvism, as found in

the work of Matisse

and Derain, from those

of its predecessor

Impressionism

Lecture, PPT

Presentation &

Discussion, Use

the Whiteboard

To understand the

goals, strategies, and

subject matter

explored by Fauvist

artists.

4 Hrs

2.

Cubism

Pablo Picasso

Georges

Braque

Identify Picasso‟s

unique importance to

the development of

both Primitivism and

Cubism in the early

20th century

Lecture, PPT

Presentation &

Discussion, Use

the Whiteboard

Understand the

cruciality of an in

depth thought

process when

creating your own

pieces.

4 Hrs

3.

Expressionism

Edvard Munch

Paul Klee

To denote the use of

distortion and

exaggeration for

emotional effect,

Lecture, PPT

Presentation &

Discussion, Use

the Whiteboard

The artist tries to

present an emotional

experience in its

most compelling

form

4 Hrs

4.

Surrealism

Salvador Dali

Max Ernst

The concept of

Objective Chance

began becoming

popular, and was

pushed forward by

Breton for he feared

that painting, drawing,

writing and collage had

been exhausted.

Lecture, PPT

Presentation &

Discussion, Use

the Whiteboard

The primary

difference is in

approach. The

similarity between

the two forms,

however, is in the

final outcome – what

is acceptable as a

finished piece.

4 Hrs

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

Page 40 of 60

5.

Dadaism

Marcel

Duchamp

Francis Picabia

Identify the origins,

characteristics, and

political ideologies of

Dada

Lecture, PPT

Presentation &

Discussion, Use

the Whiteboard

The primary

difference is in

approach. The

similarity between

the two forms,

however, is in the

final outcome – what

is acceptable as a

finished piece.

4 Hrs

6.

Abstractionism

Wassily

Kandinsky

Piet Mondrian

Abstraction indicates a

departure from reality

in depiction of imagery

in art

Lecture, PPT

Presentation &

Discussion, Use

the Whiteboard

The primary

difference is in

approach. The

similarity between

the two forms,

however, is in the

final outcome – what

is acceptable as a

finished piece.

4 Hrs

CC3

MFA – Painting/Sculpture

1

st

year (2

nd

Semester)

Name of Paper -20

th

Century art -2

Paper Code – MFA- (P) 201, CC3

Credit:- 2

Per week hrs:- 2

Total hrs:- 24 Max Marks:- 100

Block

No.

Topic/Conten

t Analysis

Objective

Method of

Teaching

Out Come

Duratio

n

1.

Abstract

Expressionism

Jackson

Pollock

Mark Rothko

Willem de

Kooning

Explain the abstract

expressionist

movement of the 1940s

Lecture, Ppt

Presentation &

Discussion,

Use the

Whiteboard

Jackson Pollock

challenged

traditional

conventions of

painting.

4 Hrs

2.

Minimal art

Kazimir

Malevich

Tony smith

Used to describe a

trend in design and

architecture wherein

the subject is reduced

to its necessary

elements

Lecture, Ppt

Presentation &

Discussion,

Use the

Whiteboard

The central principle

is that not the artist‟s

expression, but the

medium and

materials of the

work are its reality

source

3 Hrs

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

Page 41 of 60

3.

Op art

Bridget Riley

Victor

Varesely

To focus on the

overall design or entire

composition to present

unified works

Lecture, Ppt

Presentation &

Discussion,

Use the

Whiteboard

Op art, with the help

of technology, is

now able to interact

with its

viewers. Viewers

are constantly

encouraged to

participate in op art,

and to produce op art

4 Hrs

4.

Pop art

Andy Warhol

Eduardo

Paolozzi

Pop Art was a rebellion

against non-objective

art like "abstract

expressionism".

Lecture, Ppt

Presentation &

Discussion,

Use the

Whiteboard

Creating still life

collages contra

posing commercial

images in different

places

4 Hrs

5.

Photo Realism

Richard Estes

John Baeder

To reproduce the

image as realistically

as possible in another

medium.

Lecture, Ppt

Presentation &

Discussion,

Use the

Whiteboard

Makes the viewer

think he is seeing an

actual object, not a

painted one.

4 Hrs

6.

Eminent

Sculptors of

the modern

period

Mark Shagal

One of the most

common purposes of

sculpture is in some

form of association

with religion

Lecture, Ppt

Presentation &

Discussion,

Use the

Whiteboard

Study of public

sculpture is its

plasticity and

continued change.

3 Hrs

7.

Graffiti Art

To create and design

graphics for logos or

packaging based on the

needs of the company

hiring your services.

Lecture, Ppt

Presentation &

Discussion,

Use the

Whiteboard

Used time poorly in

spite of several adult

reminders to do so.

2 Hrs

CC5

MFA- Painting/Sculpture

2

nd

year (3

rd

Semester)

Name of Paper –Criticism -1

Paper Code – MFA- (P) 301, CC5

Credit: - 2

Per week hrs:- 2

Total hrs:- 24 Marks: 100

Block

No.

Topic/Content

Analysis

Objective

Method of

Teaching

Out Come

Duration

1.

Introduction of

art Criticism

An art critic's subjective

tastes are sometimes

apparent after reading

Lecture, Ppt

Presentation &

Discussion, Use

Students will be

able to analyze

the necessary

3 hrs

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

Page 42 of 60

his or her criticism, to

come away believing

that the critic has gone

beyond objective

criticism and presented

merely his own

preferences is quite

another matter.

the Whiteboard

for Flow Chart.

criticism and

evaluation of art

works.

2.

Aristotle

Born, Died, Nationality,

Era ,Main interests,

Notable ideas

Influence, history,

thought, Ancient

philosophy, ,life,

Methodology ,

conscious and

unconscious thoughts

Lecture, Ppt

Presentation &

Discussion, Use

the Whiteboard

for Flow Chart.

Students will be

able to learn

about Aristotle,

how he developed

art history as

human disciple

4 hrs

3.

Hegel

Born, Died, Nationality,

Era, Region, Main

interests, Notable ideas

Influence, history,

thought, Ancient

philosophy, life,

methodology

Lecture, Ppt

Presentation &

Discussion with

the help of

Sketching of

Sculptures.

Students will be

able to learn

about Hegel and

his iconography

and methodology

regarding art

criticism

4 hrs

4.

Baumgartner

Born, Died, Nationality,

Era ,Main interests,

Notable ideas

Influence history,

thought, Ancient

philosophy, life,

methodology, life

Lecture, Ppt

Presentation &

Discussion, Use

the White Board

for Flow Chart.

Students will be

able to know

about the

Baumgarten, his

views regarding

critics of art

3 hrs

5.

Ruskin

Born, Died, Nationality,

Era ,Main interests,

Notable ideas, Ancient

Influence, history,

thought, Ancient

philosophy, life

,methodology, life

Lecture, Ppt

Presentation &

Discussion, Use

the Whiteboard

for Element

Description and

Paintings.

Students will be

able to about

Ruskin and its

symbolism,

iconography,

methodology

3 hrs

6.

Roger fry

Born, Died, Nationality,

Artist and art critic.

Lecture, Ppt

Presentation &

Discussion, Use

the Whiteboard

for Theory

Description

Students will be

able to learn

about roger fry,

how he developed

the history of art

as human disciple

3 hrs

7.

Susanne

Langer

Born, ,Died, ,Era,

Region, Main interests,

Lecture, Ppt

Presentation &

Students will be

able to know

2 hrs

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

Page 43 of 60

Notable ideas,

Influences, Influenced

Discussion, Use

the Whiteboard

for Theory

Description

about art history

and its trend with

the help of

relevant artists as

langer

8.

Herbert Read

Early work Art criticism

Anarchism and

philosophical outlook

Views on education

Death and legacy

Selected works Critical

works Poetry

Autobiography

Lecture, Ppt

Presentation &

Discussion, Use

the Whiteboard

for Theory

Description

Students will be

able to learn

about Herbert

read and

understand of

modern and post

modern art trends

2 hrs

CC7

MFA- Painting/Sculpture

2

nd

year (4

th

Semester)

Name of Paper – Art Criticism –II

Paper Code – MFA- (P) 401, CC7

Credit:- 2

Per week hrs:- 2

Total hrs:- 24 Max Marks: 100

Block

No.

Topic/Content

Analysis

Objective

Method of

Teaching

Out Come

Duration

1.

Introduction of

art Criticism

To understand many

biblical references and

development of art

history and

understanding of

modern and post-

modern art trends

from the western and

eastern post of view.

Lecture, PPT

Presentation &

Discussion, Use the

Whiteboard for

Flow Chart.

Students will be

able to analyze the

necessary criticism

and evaluation of

art works.

4 hrs

2.

Theory of

Abhinava

Gupta

Born, Died,

Nationality, Era

,Region ,Main

interests, Notable

ideas Influence ,

history, ,thought ,

Ancient philosophy,

life, methodology

Lecture, PPT

Presentation &

Discussion with the

help of Sketching

of Sculptures.

Students will be

able to learn about

Alberta and his

iconography and

methodology

regarding art

criticism

4 hrs

3.

Silpashastra

On technique

Of

Born, died ,

Performance and

Modeling of

Lecture, PPT

Presentation &

Discussion, Use the

Students will be

able to know about

Vasari and his

4 hrs

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

Page 44 of 60

Iconography

Amorphous Silicon

Photo voltaics for

Building-integrated

Applications

Whiteboard for

Flow Chart.

development for art

criticism as human

disciple

4.

Principal of

Chinese theory

Chinese painting is

one of the world's

oldest artistic

traditions. Traditional

style painting today

means Guohua

(Simplified Chinese:

Traditional Chinese

Lecture, PPT

Presentation &

Discussion, Use the

Whiteboard for

Element

Description and

Paintings.

Students will be

able to about

Ruskin and its

symbolism,

iconography,

methodology

4 hrs

5.

Writings of

modern

philosophers on

Indian art

Born, Died,

Nationality, Era, Main

interests, Notable

ideas Influence,

history, thought,

Ancient philosophy,

life, methodology, life

 Ravindranath

Taigore

 Anand

Coomarswami

 E.V. Havell

Lecture, PPT

Presentation &

Discussion, Use the

Whiteboard for

theory Description.

Students will be

able to know about

wolfing and

understand the

postmodern and

modern art trends

4 hrs

6.

Zen Theories.

Zen Buddhist origins

in terms of

"philosophical"

Taoism and Zen.

Lecture, PPT

Presentation &

Discussion, Use the

Whiteboard for

theory Description

Students will be

able to learn about

roger fry, how he

developed the

history of art as

human disciple

4 hrs

CC2

MFA- Painting

1

st

year (1

st

Semester)

Name of Paper – Painting Specialization

Paper Code - MFA (P) 102, CC2

Credit:- 12

Per week hrs:- 24

Total hrs:- 288 Max Marks: 100

Block

No.

Topic/Content

Analysis

Objective

Method of

Teaching

Out Come

Duration

1.

Advanced studies

from life models of

different age group

Develop a working

concept of what it

means to be an artist and

Lecture, Power

point

Presentation &

Exercise sets

and lessons to

develop your

288 hours

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

Page 45 of 60

(male and female).

Enlargement from

photographs.

Portraiture

Discussion,

Demonstration

painting and

skills.

2.

Painting

(creative painting)

Develop a working

concept of what it

means to be an artist and

create paintings.

Lecture, Power

point

Presentation &

Discussion,

Demonstration

Exercise sets

and lessons to

develop your

painting and

skills.

288 hours

3.

Discuss/

Demonstration about

various type of

Murals, Mosaic

(Direct and indirect

Methods),

To understand and the

use of various types

materials and surface

like walls, boards etc

and techniques like

outdoor/ Indoor wall

murals , scraps murals,

terracotta relief, mosaic,

cement, tiles, etc.

Lecture, PPT,

Presentation &

Discussion,

Practical

Demonstration

etc.

knowledge in

order to

develop,

evaluate, &

implement in

effective mural

288 hours

CC4

MFA- Painting

1

st

year (2

nd

Semester)

Name of Paper – Painting Specialization

Paper Code - MFA (P) 202, CC4

Credit:- 12

Per week hrs:- 24

Total hrs:- 288 Max Marks: 100

Block

No.

Topic/Content

Analysis

Objective

Method of

Teaching

Out Come

Duration

1.

Advanced studies

from life models

of different age

group (male and

female).

Enlargement from

photographs.

Develop a working

concept of what it

means to be an artist and

Portraiture

Lecture, Power

point

Presentation &

Discussion,

Demonstration

Exercise sets

and lessons to

develop your

painting and

skills.

288 hours

2.

Painting

(creative

painting)

Develop a working

concept of what it

means to be an artist and

create paintings.

Lecture, Power

point

Presentation &

Discussion,

Demonstration

Exercise sets

and lessons to

develop your

painting and

skills.

288 hours

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

Page 46 of 60

3.

Discuss/

Demonstration

about various

type of Murals,

Mosaic (Direct

and indirect

Methods),

To understand and the

use of various types

materials and surface

like walls, boards etc

and techniques like

outdoor/ Indoor wall

murals , scraps murals,

terracotta relief, mosaic,

cement, tiles, etc.

Lecture, PPT,

Presentation &

Discussion,

Practical

Demonstration

etc.

knowledge in

order to

develop,

evaluate, &

implement in

effective mural

288 hours

CC6

MFA- Painting

2

nd

year (3

rd

Semester)

Name of Paper – Painting Specialization

Paper Code - MFA (P) 302, CC6

Credit: - 12

Per week hrs:- 24

Total hrs:- 288 Max Marks: 100

Block

No.

Topic/Content

Analysis

Objective

Method of

Teaching

Out Come

Duration

1.

Advanced studies

from life models of

different age group

(male and female).

Enlargement from

photographs.

Develop a working

concept of what it

means to be an

artist and

Portraiture

Lecture, Power

point presentation

& Discussion,

demonstration

Exercise sets and

lessons to

develop your

painting and

skills.

288 hours

2.

Painting

(creative painting)

Develop a working

concept of what it

means to be an

artist and create

paintings.

Lecture, Power

point presentation

& Discussion,

demonstration

Exercise sets and

lessons to

develop your

painting and

skills.

288 hours

3.

Discuss/

Demonstration

about various type

of Murals, Mosaic

(Direct and indirect

Methods),

To understand and

the use of various

types materials and

surface like walls,

boards etc and

techniques like

outdoor/ Indoor

wall murals, scraps

murals, terracotta

relief, mosaic,

cement, tiles, etc.

Lecture, PPT,

presentation &

Discussion,

practical

demonstration etc.

knowledge in

order to develop,

evaluate, &

implement in

effective mural

288 hours

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

Page 47 of 60

CC8

MFA- Painting

2

nd

year (4

th

Semester)

Name of Paper – Painting

Paper Code - BFA (P) 402, CC8

Credit:- 12

Per week hrs:- 24

Total hrs:- 288 Max Marks: 100

Block

No.

Topic/Content

Analysis

Objective

Method of

Teaching

Out Come

Duration

1.

Advanced studies

from life models

of different age

group (male and

female).

Enlargement from

photographs.

Develop a working concept

of what it means to be an

artist and Portraiture

Lecture, Power

point

presentation &

Discussion,

demonstration

Exercise sets

and lessons

to develop

your painting

and skills.

288 hours

2.

Painting

(creative

painting)

Develop a working concept

of what it means to be an

artist and create paintings.

Lecture, Power

point

presentation &

Discussion,

demonstration

Exercise sets

and lessons

to develop

your painting

and skills.

288 hours

3.

Discuss/

Demonstration

about various

type of Murals,

Mosaic (Direct

and indirect

Methods)

To understand and the use of

various types materials and

surface like walls, boards etc

and techniques like outdoor/

Indoor wall murals , scraps

murals, terracotta relief,

mosaic, cement, tiles, etc.

Lecture, PPT,

presentation &

Discussion,

practical

demonstration

etc.

knowledge in

order to

develop,

evaluate, &

implement in

effective

mural

288 hours

SC1

MFA- Painting/ Sculpture/ Applied Art

1

st

year (1

st

Semester)

Paper of Name - Project Report & Viva-Voce

Paper Code – MFA (P/S/A) 104 SC1

Credit – 2

Per week hrs:- 2

Total hrs:- 24 Max Marks : 200

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

Page 48 of 60

The project study is to be based on the aesthetical area (such as History, Artists, Modern Art, Technique

& Style) that the student opted as satisfactory compulsory paper in MFA first semester. Before

commencement of project study, each student is to develop a synopsis in consultation with his/her guide

in the chosen aesthetical area covering the broad aspects on which the data is proposed to be collected

and analysis is to be conducted. It may be noted that the chosen functional area is not preventive. Each

student has to make 3 copies of the report (One for the University, one for our College and one for self).

Also submit a CD for authentication of data.

SC2

MFA- Painting/Sculpture/Applied Art

1

st

year (2

nd

Semester)

Paper of Name - Project Seminar

Paper Code – MFA (P/S/A) 204 SC2

Credit – 2

Per week hrs: - 2

Total hrs: - 24 Max Marks: 200

As a part of the curriculum, every student of MFA-I year is required to submit a project in PowerPoint

presentation format for the seminar. This is an important assignment and carries weight age of 200 marks

(Project – 100 marks and Seminar – 100 marks). The project should not be a simple collection of data

from multiple published sources, but great importance should be given to major data justifying a fair

problem of the art field. The work should indicate student‟s ability to systematically define and analyze

the problem. Any contemporary issue of the art world could be taken as an area of study. Each student

has to make 3 copies of the report (One for the University, one for our College and one for self). Also

submit a CD for authentication of data.

SC3

MFA- Painting/ Sculpture/ Applied Art

2

nd

year (3

rd

Semester)

Paper of Name - Dissertation & Viva-Voce

Paper Code – MFA (P/S/A) 304 SC3

Credit– 5

Per week hrs:- 5

Total hrs:- 60 Max Marks: 200

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

Page 49 of 60

During third semester of MFA each student shall undertake a Dissertation to be read thoroughly by him/

her under the supervision of an Internal Supervisor to be appointed by Dean/ Principal. Both the topic

and the name of the supervisor will be approved by Dean/ Principal of the college. Student is free to

present his/ her interest topic as long as they have his/ her research proposal approved by the appointed

Internal Supervisor. It is always the proposal that will let student handle a topic to write about. Student

should submit 3 copies of his/ her research proposal along with data collection details and survey details

of other libraries and art galleries. Dissertation Viva-Voce shall carry 200 marks. These shall be

evaluated by an External Examiner appointed by the university for 140 marks and for the rest of the 60

marks by an Internal Board of Examiners to be appointed by Dean/ Principal of the college. This Internal

board of Examiner shall comprise of a minimum of two Internal Faculty Members.

SC4

MFA- Painting/ Sculpture/ Applied Art

2

nd

year (4

th

Sem)

Paper of Name - Dissertation Seminar

Paper Code – MFA (P/S/A) 404 SC4

Credit– 5

Per week hrs:- 5

Total hrs:- 60 Max Marks: 200

The dissertation is the final stage of the Master‟s degree and provides students with the opportunity to

show that they have gained the necessary skills and knowledge in order to organize and conduct a

research project (Dissertation). It should demonstrate that you are skilled in identifying an area, or areas,

suitable for research: setting research objectives; locating, organizing and critically analyzing the relevant

secondary data and authoritative literature; devising an appropriate research methodology; analyzing the

primary data selected and drawing on the literature in the field; drawing conclusions; and if appropriate

making relevant recommendations and indications of areas for further research. A dissertation is a

„formal‟ document and there are „rules‟ that govern the way in which it is presented. It must have

chapters that provide an introduction, a literature review, a justification of the data selected for analysis

and research methodology, analysis of the data and, finally, conclusions and recommendations. During

fourth semester of MFA each student shall submit three copies of Dissertation along with one soft copy

in a CD will be submitted at least four weeks prior to the commencement of the last examination of

fourth semester. Student has to organize a seminar in front of whole department and external examiner.

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

Page 50 of 60

Dissertation Seminar shall carry 200 marks. These shall be evaluated by an External Examiner appointed

by the university for 140 marks and for the rest of the 60 marks by an Internal Board of Examiners to be

appointed by Dean/ Principal of the college. This Internal board of Examiner shall comprise of a

minimum of two Internal Faculty Members.

GE1

MFA- Painting/ Sculpture

1

st

year (1

st

Sem)

Paper of Name - Basics of Computer applications

Paper Code– MFA (P/S) 404 GE1

Credit– 2

Per week hrs:- 4

Total hrs:- 48 Max Marks: 100

Block

No.

Topic /

Content

Analysis

Objective

Method of

Teaching

Out Come

Duration

1.

Knowing

computer:

What is Computer,

Basic Applications of

Computer; Components

of Computer System,

Central Processing Unit

(CPU), Keyboard and

Mouse, Other

input/output Devices,

Computer Memory,

Concepts of Hardware

and Software; Concept

of Computing, Data and

Information Connecting

keyboard, mouse,

monitor and printer to

CPU and checking

power supply.

-Demonstration

of basic use of

Software &

Hardware in

practical

-Tutorial class

-Practice in

Lab

Student Know

about workspace,

Zooming, Panning

& Scrolling, They

also know about

creating objects,

Coloring & Styling

Objects,

Positioning,

grouping and

combine Objects

9 Hrs

2.

Operating

Computer

What is an Operating

System; Basics of

Popular Operating

Systems; The User

Interface, Using Mouse;

Using right Button of

the Mouse and Moving

Icons on the screen, Use

-Demonstration

of basic use of

Software &

Hardware in

practical

-Tutorial class

-Practice in

Lab

Student Know

about Scanning a

hand-drawn

concept, Setting the

dimensions or scale

Creating a border,

Incorporating and

creating content,

9 Hrs

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

Page 51 of 60

of Common Icons,

Status Bar, Using Menu

and Menu-selection,

Running an Application,

Viewing of File, Folders

and Directories,

Creating and Renaming

of files and folders,

Opening and closing of

different Windows;

Using help; Creating

Short cuts.

Getting client

approval

fabricating the sign.

3.

Understandi

ng Word

Processing:

Word Processing

Basics; Opening and

Closing of documents;

Text creation and

Manipulation;

Formatting of text;

Table handling; Spell

check, language setting

and thesaurus; Printing

of word document.

- Demonstration

of basic use of

Software &

Hardware in

practical

- Tutorial class

- Practice in Lab

To know about

shapes, scanning

and importing the

rough sketches,

creating the

background, adding

the foreground

elements, setting up

the document in

Microsoft word

9 Hrs

4.

Introduction

to Internet,

WWW and

Web

Browsers:

Basic of Computer

networks; LAN, WAN;

Concept of Internet;

Applications of Internet;

connecting to internet;

Knowing the Internet;

Basics of internet

connectivity related

troubleshooting, World

Wide Web; Web

Browsing software,

Search Engines.

Demonstration

of basic use of

Software &

Hardware in

practical

- Tutorial class

- Practice in Lab

To Know about

Exploring Internet

CONNECT,

Browsing and

searching for

content, Using and

managing content.

9 Hrs

5.

Making

Small

Presentation

:

Basics of presentation

software, Creating

Presentation,

Preparation and

Presentation of Slides,

Slide Show, Taking

printouts of presentation

/ handouts.

Demonstration

of basic use of

Software &

Hardware in

practical

- Tutorial class

- Practice in Lab

Basics of

Spreadsheet,

Manipulation of

Cells, Formulas and

Functions, Editing

of Spread Sheet,

Printing of Spread

Sheet.

12 Hrs

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

Page 52 of 60

GE2

MFA- Painting/ Sculpture

1

st

year (2

nd

Semester)

Paper of Name - Advanced Computer Applications

Paper Code – MFA (P/S) 404 GE2

Credit – 2

Per week hrs: - 4

Total hrs: - 48 Max Marks: 100

Block

No.

Topic/Content

Analysis

Objective

Method of

Teaching

Outcome

Duration

1.

Workspace

- Workspace basics

Panels and menus

- Tools Viewing images

- Rulers, the grid, and

guides

- Undo and history

panel

- Demonstration

of basic use of

Software

- Tutorial class

- Practice in Lab

Student Know

about workspace,

Zooming, Panning

& Scrolling, They

also know about

creating objects,

Coloring & Styling

Objects,

Positioning,

grouping and

combine Objects

4 Hrs

2.

Opening and

importing

images

- Image essentials

- Image size and

resolution

- Acquiring images

from cameras and

scanners

- Creating, opening, and

importing images

- Placing files

- High dynamic range

images

- Demonstration

of basic use of

Software

- Tutorial class

- Practice in Lab

Student Know

about scanning a

hand-drawn

concept, setting the

dimensions or scale

Creating a border,

Incorporating and

creating content,

Getting client

approval

Fabricating the sign

4 Hrs

3.

Color

fundamentals

- About color

- Color modes

- Converting between

color modes

- Choosing colors

- Demonstration

of basic use of

Software &

Hardware in

practical

- Tutorial class

- Practice in Lab

To know about

starting an image

with PAINT

creating the

background,

Adding the

foreground

elements, Setting

up the document in

Photoshop

4 Hrs

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

Page 53 of 60

4.

Color and tonal

adjustments

- Viewing histograms

and pixel values

- Understanding color

adjustments

- Adjusting image color

and tone

- Matching, replacing,

and mixing colors

- Making quick image

adjustments

- Applying special color

effects to images

- Demonstration

of basic use of

- Tutorial class

- Practice in Lab

To Know about

Browsing and

searching for

content, Using and

managing content

4 Hrs

5.

Retouching

and

transforming

- Adjusting crop,

rotation, and canvas

- Retouching and

repairing images

- Correcting image

distortion and noise

- Adjusting image

sharpness and blur

- Demonstration

of basic use of

Software

- Tutorial class

- Practice in Lab

Learn to know

transfer the data

4 Hrs

6.

Layers

- Layer basics

- Selecting, grouping,

and linking layers

- Demonstration

of basic use of

Software

- Tutorial class

- Practice in Lab

Lear how to work

on layers and the

use of layers

4 Hrs

7.

Filters

- Filter basics

- Demonstration

of basic use of

Software

Lear how to apply

filters to create

different kind of

effects

4 Hrs

8.

Type

- Creating type

- Editing text

- Formatting characters

- Fonts

- Line and character

spacing

- Scaling and rotating

type

- Formatting paragraphs

- Creating type effects

- Demonstration

of basic use of

Software

- Tutorial class

- Practice in Lab

Learn to know

different types of

importing and text

concepts

4 Hrs

9.

Saving and

exporting

images

- Saving images

- Saving PDF files

- Saving and exporting

files in other formats

- File formats

- Demonstration

of basic use of

Software

- Tutorial class

- Practice in Lab

Learn to know how

to export and

import footages and

graphics

4 Hrs

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

Page 54 of 60

10.

Printing

- Printing from

Photoshop

- Printing with color

management in

Photoshop

- Printing images to a

commercial printing

press

- Demonstration

of basic use of

Software

- Tutorial class

- Practice in Lab

Learn to know the

printing methods

and setting and

work in digital

painting.

12 Hrs

OE1

MFA – Painting

2nd year (3

rd

Semester)

Name of Paper - Basics of Landscape

Paper code - MFA (P) - 305, OE1

Credit: - 2

Per week hrs:- 4

Total hrs:- 48 Max Marks: 100

Block

No.

Topic/Content

Analysis

Objective

Method of

Teaching

Outcome

Duration

1.

Basics of

Landscape

To develop skills

in drawing and

color any aliment

paper study

different

Layouts.

Lecture, Discussion

& Demonstration

Students will be

able to understand

what is near and

far in respect to the

horizon line and

Color on a 2-d

surface.

12 Hrs

2.

Sketching &

Drawing

Developing new

ways of thinking,

seeing and

creating.

Lecture, Discussion

& Demonstration

Students will be

able to blend and

use oil pastels,

pencil, and

charcoal correctly.

12 Hrs

3.

Water color

To develop skills

in live Out door

color -Water color,

perspective

Lecture Presentation

, Discussion &

Demonstration

Students will

understand the

concept of a

horizon water

color

12 Hrs

4.

Outdoor

To develop skill

in live Out door

Building

architecture in

prospective in

color - acrylic

color

Demonstration and

Lecture of the

Outdoor Landscape

Strengthening the

principles of

traditional water

colors of skill

12 Hrs

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

Page 55 of 60

OE2

MFA – Painting

2nd year (4

th

Semester)

Name of Paper - Outdoor Landscape

Paper code - MFA (P) - 405, OE2

Credit:- 2

Per week hrs:- 4

Total hrs:- 48 Max Marks: 100

Block

No.

Topic/Content

Analysis

Objective

Method of

Teaching

Outcome

Duration

1.

Introduction

Outdoor

Landscape

To make a general

overview of

outdoor lighting

Demonstration and

Lecture of the

Outdoor Landscape

Reinforcing the

principles of traditional

Outdoor Landscape

skills

12 Hrs

2.

Ghats Scene

To develop skills in

oil color and acrylic

color ferries scene

in outdoor

landscape.

Demonstration and

Lecture of Oil

Colors and Acrylic

Colors

Creating the differences

between light and dark

areas.

12 Hrs

3.

Village Scene

To develop skills in

oil color and acrylic

color Village scene

in outdoor

landscape.

Presentation,

Discussion &

Demonstration

Almost all students

have to overcome the

outdoor landscape

skills and they are

trying to express

different outcomes

according to the subject

12 Hrs

4.

City Scene

To develop skills in

live Outdoor in oil

color and Acrylic

color

Lecture

Presentation,

Discussion &

Demonstration

To dewlap the

perspective, light &

work shades and

middle shades

12 Hrs

CF1

MFA – Painting

1

st

year (1

st

Semester)

Name of Paper –Methods & Materials –I

Paper Code - MFA (P) CF1

Credit: - 02

Per week hrs:- 02

Total hrs:-24 Max Marks: 100

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

Page 56 of 60

Block

No.

Topic/Content

Analysis

Objective

Method of

Teaching

Out Come

Duration

1.

Introduction of

methods &

materials

To gain knowledge

about different types

of methods and

materials of

paintings.

Lecture, PPT/

Documentary

presentation &

Lecture/Discuss

ion

They know about the

different types of

methods and

materials of

paintings

05 hrs

2.

Nature and

importance of

drawing &

painting mix

medium

different colors

and techniques,

Mineral colors

and materials

To know the

importance of mix

mediums, techniques

and mineral colors.

Lecture, PPT

presentation &

Discussion, Use

the Whiteboard

They learn about the

importance of mix

mediums, techniques

and mineral colors

05 hrs

 3

.

3.

Water color

medium and

technique -

Wet on wet -

Tempera -

Allaprima -

Wash

gauche

To know

about water

color's unique

characteristics with

regard to technique,

handling and process.

Lecture, PPT

presentation &

Discussion, Use

the Whiteboard

The students will

know about water

color's unique

characteristics with

regard to technique,

handling and

process.

05 hrs

4.

Oil medium &

technique

Impasto

Encaustic

Glazing

Scumbling

To understand about

the different

techniques of oil

medium

Lecture, PPT

presentation &

Discussion, Use

the Whiteboard

They know about

different techniques

of oil colors

05 hrs

5.

Mix media

To understand about

the Many artistic

effects are obtained

using mixed media.

Lecture, PPT

presentation &

Discussion, Use

the Whiteboard

Students will know

about mix media

technique.

04 hrs

CF-2

MFA – Painting

1

st

year (2nd

Semester)

Name of Paper –Methods & Materials –II

Paper Code - MFA (P) CF3

Credit: - 02

Per week hrs:- 02

Total hrs:-24 Max Marks: 100

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

Page 57 of 60

Block

No.

Topic/Content

Analysis

Objective

Method of

Teaching

Out Come

Duration

1.

Introduction of

Mural media

To converge the

mural with different

mediums and

techniques

Lecture, PPT/

Documentary

presentation &

Lecture/Discussion

Students will justify

their use of color

and composition

during

04 hrs

2.

Characteristics

and Impotence

of Fresco

Fresco buno -

Fresco Sceco -

For the use and

expertise of fresco

exercises and

design elements

Lecture, PPT

presentation &

Discussion, Use

the Whiteboard

Students will create

frescoes using

proper terminology.

04 hrs

3.

Technique of

ajanta Fresco ,

jaipur Fresco

Painting

For the use and

expertise of Ajanta

and Jaipur design

elements for Fresco

practice

Lecture, PPT

presentation &

Discussion, Use

the Whiteboard

The students will

know about Ajanta

fresco, Jaipur fresco

to technique,

handling and

process.

04 hrs

4.

Introduction of

Mosaic-

Material-

Tools-

Wall Plastering

-

Developing a

working concept of

what makes mosaic

mean.

Lecture, PPT

presentation &

Discussion, Use

the Whiteboard

They know about

different techniques

of Mosaic

04 hrs

5.

Direct and

Indirect

Method

Developing new

ways of thinking,

seeing, and

creating.

Lecture, PPT

presentation &

Discussion, Use

the Whiteboard

Students will know

about Direct and

Indirect technique.

04 hrs

6.

Drying Oils

Developing a

working concept of

what it means to

drying Oil

Lecture, PPT

presentation &

Discussion, Use

the Whiteboard

Development of a

workable concept of

what it means to dry

Oil

04 hrs

CF3

MFA – Painting

2nd year (3rd Semester)

Name of Paper –Methods & Materials –III

Paper Code - MFA (P) CF3

Credit: - 02

Per week hrs:- 02

Total hrs:-24 Max Marks: 100

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

Page 58 of 60

Block

No.

Topic/Content

Analysis

Objective

Method of

Teaching

Out Come

Duration

1.

Introduction of

Medium &

Technique of

Folk Art

To gain

knowledge about

Folk Art

Technique and

Medium

Lecture, PPT/

Documentary

presentation &

Lecture/Discussion

Students will be able to

clearly communicate

the content and context

of their work visually,

orally and in writing.

05 hrs

2.

Folk Art

Madhubani-

Egyptian Art -

Mandal Art-

To know the

importance of

different types of

Folk Art

Techniques

Lecture, PPT

presentation &

Discussion, Use

the Whiteboard

They learn about

different state of Folk

Arts- Madhubani,

Egyptian Art etc.

05 hrs

1.

3.

Traditional

Miniature

Painting of

Rajput & Pahari

School

To gain

knowledge about

Traditional Art.

For students to

upgrade and

enrich their

consciousness

about their

Cultural

Heritage.

Lecture, PPT

presentation &

Discussion. Use

the Whiteboard

Students will be able to

clearly communicate

the content and context

of their work visually,

orally and in writing.

05 hrs

4.

Gonad Art

To know about

the Gonad Art

Technique

Medium and

Materials.

Lecture, PPT

presentation &

Discussion, Use

the Whiteboard

To understand about

Technique of Gonad

Art.

05 hrs

5.

Mounting and

Pasting of Art

Work

Developing new

ways of

thinking, seeing

and creating.

Lecture, PPT

presentation &

Discussion, Use

the Whiteboard

Students will know

about mounting and

pasting of Art Work.

04 hrs

CF4

MFA – Painting

2nd year (4th Semester)

Name of Paper –Methods & Materials –IV

Paper Code - MFA (P) CF4

Credit: - 02

Per week hrs:- 02

Total hrs:- 24 Max Marks: 100

Block

No.

Topic/Content

Analysis

Objective

Method of

Teaching

Out Come

Duration

1.

Introduction of

To converge the

Lecture, PPT/

For the knowledge and

04 hrs

Ordinance of Master of Fine Arts Programme, Faculty of Fine Arts, SVSU, Meerut

Page 59 of 60

Print making

Medium and its

characteristics

with different

mediums and

techniques

Documentary

presentation &

Lecture/Discussio

n

skills in the use of basic

tools, techniques and

procedures to work

from concept to

finished product

2.

Silk Screen

Analyze,

interpret and

evaluate the

form and content

of works of silk

screen

-Lecture, PPT

presentation &

Discussion, Use

the Whiteboard

Students will create silk

screens using proper

terminology.

04 hrs

3.

Etching

Using

materials, tools

and processes

from different

media.

Lecture, PPT

presentation &

Discussion, Use

the Whiteboard

The students will know

about Ajanta Fresco,

Jaipur Fresco to

Technique, handling

and process.

04 hrs

4.

Lithography

Developing a

working concept

of what makes

lithography

mean.

Lecture, PPT

presentation &

Discussion,

Use the

Whiteboard

Know the different

techniques of

lithography

04 hrs

5.

Viscosity

Technique in

print making

Developing new

ways of thinking,

seeing, and

creating

Lecture, PPT

presentation &

Discussion,

Use the

Whiteboard

Students will know

about Viscosity

Technique.

04 hrs

6.

Cataloging /

Art Galleries /

Action Houses

To compare

contemporary

work with his art

historical

predecessor

Lecture, PPT

presentation &

Discussion,

Use the

Whiteboard

What does the art work

display mean? Develop

a practical concept of

its.

04 hrs